Bikramjit Rishi,Subir Bandyopadhyay's Contemporary Issues in Social Media Marketing PDF

Web Marketing

By Bikramjit Rishi,Subir Bandyopadhyay

ISBN-10: 1138679178

ISBN-13: 9781138679177

ISBN-10: 1138679186

ISBN-13: 9781138679184

In a short while span, social media has remodeled conversation, in addition to the best way shoppers purchase, reside and make the most of services and products. figuring out the views of either shoppers and sellers might help firms to layout, increase and enforce larger social media advertising recommendations. besides the fact that, educational learn on social media advertising has now not saved velocity with the sensible purposes and this has resulted in a serious void in social media literature. This new textual content expertly bridges that void.

Contemporary matters in Social Media provides the main leading edge findings in social media advertising, via unique chapters from quite a number the world’s major experts within the quarter.

Topics include:

• the patron trip in a social media world

• Social media and purchaser dating administration (CRM)

• Social media advertising ambitions and objectives

• Social media and recruitment

• Microblogging strategy

And many more.

The e-book is perfect for college kids of social media advertising and marketing, social media advertising execs, researchers and academicians who're drawn to figuring out extra approximately social media advertising. The ebook also will turn into a reference source for these companies which are looking to use social media advertising for his or her manufacturers.

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Contemporary Issues in Social Media Marketing by Bikramjit Rishi,Subir Bandyopadhyay

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