New PDF release: A Handbook of Corporate Communication and Public Relations

Business Life

By Sandra M. Oliver,Sandra Oliver

ISBN-10: 0415334195

ISBN-13: 9780415334198

A daring addition to present literature, this booklet presents an exceptional evaluation of company verbal exchange. Taking an interdisciplinary process, it bargains readers the in-depth research required to really comprehend company communique, company technique and company affairs in addition to the suitable public family issues.

With a fresh new method of this subject, the authors problem reductionist perspectives of company verbal exchange, delivering persuasive proof for the concept with no an organizational communique method, there is not any company strategy.

Written via a powerful checklist of overseas gurus, the textual content is easily illustrated with modern case reports, drawing out the main pertinent best-practice results of theoretically established functions. Its 4 sections cover:

  • national communication

  • international communication

  • image, identification and attractiveness management 

  • the destiny for company communique conception and practice.

This is a necessary one-stop reference for all lecturers, practitioners and scholars trying to comprehend company communique and public relations.

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A Handbook of Corporate Communication and Public Relations by Sandra M. Oliver,Sandra Oliver

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