Get A Creator's Guide to Transmedia Storytelling: How to PDF

Web Marketing

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To technique consultant to Transmedia Storytelling

“Phillips’s ebook is a strong instrument for somebody who desires to make a profession for him- or herself in the global of transmedia. via her assistance, the reader is ready to comprehend the basics of transmedia and the ability it may possibly have whilst used with a compelling and powerful story."
—David Gale, govt vp, MTV go Media

“Transmedia storytelling is a daring and intriguing new area for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent advisor to a subsequent new release of creators during this medium. She demystifies the method and proves that you simply, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute function movie Program

“An very good and fair-minded primer and survey of the underpinnings and fast-evolving thoughts in the back of multiplatform narrative. Andrea Phillips is considered one of a small handful of writers in a position to either training and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense consultant for the fun-filled and surprisingly impressive international of transmedia storytelling.”
—C. C. Chapman, coauthor of Content ideas and Amazing issues Will Happen

Includes Q&A classes with the world’s best specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a progressive method for telling tales throughout a number of media structures and formats—and it’s swiftly changing into the go-to method for a large choice of companies. in case you paintings in advertising, interesting, or ads, transmedia storytelling is a must have software for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you need to allure, interact, and captivate your viewers, you wish this ebook. Written via an award-winning transmedia author and well known video games fashion designer, this ebook indicates you the way to make use of a similar advertising instruments utilized by heavy-hitters reminiscent of HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll find out how to:

  • Choose the ideal structures on your story
  • make a decision no matter if to DIY or outsource work
  • Find and maintain a powerful middle creation team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your personal winning transmedia career

With those confirmed media-ready options, you’ll the right way to generate must-read content material, must-see movies, and must-visit web pages that would in simple terms develop larger as audience reply, give a contribution, and unfold the observe. You’ll create significant buzz with buildings equivalent to trade truth video games and fictional personality sites—or even “old-fashioned” systems akin to electronic mail and get in touch with calls. The extra you connect with your viewers and the extra you get them concerned with the storytelling approach, the extra profitable you'll be.

This isn’t the long run. this is often now. this is often the way you inform your tale, contact your viewers, and take your video game to the subsequent level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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